Drew Barrymore Talks Sustainability, Design, and How Cameron Diaz Made Her More Eco-Conscious

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If you had told Drew Barrymore 10 years ago that she would be serving as an investor and Global Brand + Sustainability Advocate for an eco-friendly cleaning brand—an announcement Grove Collaborative made today—she may not have believed you. After all, Barrymore is quick to admit that she wasn’t the first to get on board the eco-friendly home movement. “I really loved my styrofoam cups,” she confesses to House Beautiful.

In fact, it took some nudging from a very close friend to get her to see the light: “Cameron Diaz is really a huge catalyst for me; for the last 20 years she has really been on me with sustainability,” Barrymore says—after admitting, in her charmingly self-deprecating way, “I don’t like to name drop, but she’s my best friend and it just sucks when your best friend has a name you recognize because you sound like a douche, but I swear I’ m not!”

It was indeed Diaz, though, who got Barrymore to see the importance of sustainable living. “After she agreed to be on the pilot for my show, I was thinking about what I could get her to thank her, and for her de ella, it’s not flowers,” the Drew Barrymore Show host recalls. “And so I surprised her by getting on one knee and making a proposal to her. And I said, “after you barked at me for 20-something years about the person you wish I was, I’m going to become that person starting today: To show you my appreciation, I am becoming an environmentally aware human being.”

Drew Barrymore with products from Gove Collaborative.

Grove Co.

Now, Barrymore is trying to get others to see the importance, no matter what kind of messaging it takes. “All my friends are really tough love, harsh truth, kind of people,” the actress tells House Beautiful. But as it turns out, that’s the push some of us need to change our habits: “This sort of Pollyanna approach wasn’t speaking to me, and I love that Grove broke it down and said only 9% of our recycling really is getting recycled. ‘I was like, okay, so how do we take that messaging and make it incentivizing and not depressing? Because I can’t handle bad news with no solutions. I need the truth with solutions.”

With Grove, the solution is offering beautiful, easy-to-use alternatives to your home products. That emphasis on the beautiful especially appeals to Barrymore. “When I started looking into eco-friendly products, I became obsessed with, why can’t this all be beautiful? Why does your mouthwash have to be in plastic and also not be attractive on your countertop? That’s the whole principle behind the Beautiful line—I just kept saying it should be beautiful.

And of course, it has to work, too—Barrymore is wary of the kind of greenwashing that’s becoming more frequent. “Once started looking at my cleaning products, I was like ‘Oh my God, there’s so much plastic everywhere,'” Barrymore recalls. “You have the refillable dispenser, but the refills come in plastic.”

At Grove, refills are packed in paper or metal—packaging so pretty, Barrymore notes, that she sometimes doesn’t even unpack it. Plus, she says, the e-commerce marketplace—which carries both Grove products and those by other brands—makes shopping for earth-friendly products easy. I want it to be seamless,” Barrymore says. After all, she knows how much of a hurdle it can be to get customers to even sign on to make a switch.

But once you do, as Barrymore is proof, you can’t imagine ever going back.


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