Hummel backs Afghanistan Women equality fight with new home shirt design

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Sportswear brand hummel has contributed to the Afghanistan Women’s national team’s fight for equality with the release of a new statement home shirt.

The team is rebuilding its identity after being forced to flee the country following the Taliban takeover in August last year.

Not only were the women’s football players forced to suspend action, Zakia Khudadadi missed the opportunity to make history at the 2020 Paralympics due to the ongoing turmoil.

Khudadadi was due to compete in the Para-taekwondo contest and would have become Afghanistan’s first ever female athlete at the Paralympic Games.

The lives of so many Afghan residents were shaken after the Taliban seized control of the capital.

Afghan women were placed in enormous danger after Kabul fell to the extremist group. The movement previously held power between 1996 and 2001, during which time it enforced its own version of Sharia law, severely restricting the rights and freedom of women.

The regime forbade women to work or study, with imprisonment and even execution facing those who went against these newly enforced laws.

Thankfully, with the help of global players’ union FIFPRO, 77 Afghan athletes and family members, fled Kabul.

The Afghanistan national team was reunited in Australia after being granted visas and recently announced its return to competitive football.

The youth team was also successfully evacuated following help from former captain Khalida Popal. Media personality and businesswoman Kim Kardashian also supported the operation, pleading a donation to help fund the flight to the UK.

Australia’s Football Victoria structure has accepted the senior Afghan side and it will become a full contender for the 2022 season.

In preparation for the campaign, hummel has provided new shirts for the players and replaced the old crest with a new one bearing the message: ‘Let’s play an equal game’.

The sportswear brand is keen to help re-establish the team out in Australia, providing them with a new opportunity but also keeping their identity as the official national women’s team of Afghanistan.

โ€œThere’s no doubt that these women are extremely proud of their country,โ€ said Hummel CEO Allan Vad Nielsen. โ€œThat’s also why we wanted to use their previous shirts as a symbol of their love for Afghanistan. And together with the team, we’ve designed a new logo, which symbolizes their fight for freedom and equality.

โ€œSimply because we want to use their voices to raise awareness of all women’s right to play sport. And because we want to continue changing the world through sports, so that everyone can play an equal game.โ€



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